Local SEO is a strategy to optimize your website to drive more organic traffic and leads to your business. Part of local SEO strategy involves optimizing your business’s Google My Business (GMB) listing, building NAP (Name, Address and Phone Number) citations, and making your website visible in the organic listings when users search for your business using local keywords, such as: house moving Singapore.
While traditional SEO focuses on improving your website’s organic visibility on a national or global scale level, local SEO focuses on finding local keywords and optimizing your website so that you can capture the organic traffic in your area. Although both traditional SEO and local SEO uses many of the same strategies, there are still differences between them, especially in the area of keywords selection.
According to the statistics, local searches make up a huge chuck of the organic traffic. As researched by Google, 76% of people who conduct a local search in their smartphone visit a business within 24 hours and 28% of those searches result in a purchase. Also, according to another report from Google, searches for local places without the qualifier “near me” have grown 150%, faster than comparable searches that do not include “near me”. This shows that people increasingly expect to get results that are tailored accordingly without the need to spell out their request. Hence, this data proves that local relevance is expected, and google’s algorithms will be tailored accordingly to deliver the local results.
When it comes to local SEO, Google uses a different set of ranking factors to rank the local search results. While the usual ranking signals such as the quality of backlinks is still important, Google looks at these local SEO ranking signal to rank local search results:
If you want to win in local SEO optimization, having an optimized Google My Business (GMB) listing matters. Here are some reasons why you should optimize your Google My Business Listing:
Google has released statistics to show that mobile traffic has overtaken desktop traffic. Approximately 60% of all searches take place on a mobile device and nearly half of all mobile searches are related to a location, for example, people searching for a japanese restaurant near them for dinner. When you have an updated and optimized Google My Business listing, you are well positioned to capture the audience.
And GMB listings appear just below the google ads. When choosing which GMB to rank, Google looks at different ranking signals such as positive reviews, keywords within GMB, etc.
Google has released statistics to show that mobile traffic has overtaken desktop traffic. Approximately 60% of all searches take place on a mobile device and nearly half of all mobile searches are related to a location, for example, people searching for a japanese restaurant near them for dinner. When you have an updated and optimized Google My Business listing, you are well positioned to capture the audience.
